Why does the US, land of free speech and freedom of the press, have such a hard time with public diplomacy? We spend millions of dollars on advertising products and services, and politics, but we can't engage with foreign publics through discussion and communication. Even now, with negative attitudes about the US rampant, and the US Military waging a war to win the "hearts and minds" of people, there is still widespread doubt surrounding the use of Public Diplomacy.
The United Nations is the most important forum for public diplomacy where the US can exercise it's soft power. However, there is such vehement rhetoric around leaving the United Nations and not paying our dues, including recently withdrawing funds from UNESCO, that we are ruining our chances at using public diplomacy successfully. These actions pose great challenges to US diplomats and often have a negative effect on foreign publics who see the US as belligerent rather than diplomatic. My main question for those who advocate leaving the UN is how on earth is one expected to be a part of, or lead, the conversation when you aren't even in the room?
The US cannot "go it alone" and needs to spend more time cultivating understanding of US foreign policy in foreign nations. Public Diplomacy should not be painted as a weak act to engage in, or an ineffective tool, it is extremely important in today's world of instant communication and access to information. If the US is not involved in the dialogue, someone else will control it and we will have no chance to counter or control what is said about the US. If anti-UN activists get their way, we will end up wasting our power behind a closed door talking to ourselves and wondering why no one is listening to us.
I agree with you that the US needs to be in "the room" for its diplomatic strategies to be effective (or to even have diplomatic strategies). But I think that even if it's present, there needs to be a change in focus. I feel like a lot of US diplomatic efforts are too much about winning, instead of about communicating for *mutual* understanding. It should be about sharing the room, not controlling it.
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